World of Warcraft currently permits only 1000 characters in a guild. While only a very few guilds are going to bump up against that limit, inevitably, some of them will. Some may come close to the limit, but only a few guilds will ever see that bump.
However, the end of an expansion may be a good time to go through your roster and clean it up. I know a lot of guild masters can’t stand to see people in their rosters who haven’t been online in a long time. This chore has always led to interesting questions for me, particularly given how I approach guild leadership.
How long do you feel is “too long” between log-ins for your guildmates, to the point where you’ll remove them from the guild for inactivity? That’s what we’ll tackle today.
Welcome, ladies and gentlemen, to another new Guild Leadership column! As a reminder, there will be no column this coming Friday, August 22nd, as I continue to acclimate to my new job.
Speaking of the new job, however, last week’s column drew parallels between my responsibilities at my job and my responsibilities as a guild master. Guess what? Yup, same thing today! Part of my job means that I get to help “onboard” new customers. Read on to discover what the heck “onboarding” is and how it relates to your job as a guild leader.
Before we get started today, I just wanted to let you know that for the next couple of weeks, I’m going to be skipping my regular Friday column. I’m still acclimating to my new day job (emphasis on day!) and so until I get my routine settled, I’m just going to be posting here on Tuesdays. But I shall return for both Tuesdays and Fridays in just a couple of weeks, I promise!
That said, my day job’s “key performance indicator”, or “KPI”, is a reduction in churn. Essentially, it’s up to me to help slow down the rate of cancellation of people using the service my company provides. (… yeah, I’m a little concerned that I’m the person in charge of this, too!)
That got me to thinking about churn in WoW guilds, so today we’re going to discuss the business of churn.
Guilds that are smaller in size tend to have a couple of advantages over larger guilds. They are usually more tightly-knit than a larger guild and, as such, probably require fewer rules or policies about what is considered “appropriate behaviour”.
With Warlords on the way, with its drastic change to raid sizes for the heroic (soon to be mythic!) raiding crowd, perhaps now is a good time to discuss a common issue in many guilds: behavioural issues. While I’ve already spoken a bit about conflict management, this is a bit of a different take. Still, you should read those columns, too!
(While these tips for new guild leaders can work equally well for those leading brand-new guilds, I’m going to be writing specifically for those who are becoming the guild master of their already existing guild.)
For some reason or another, your current guild leader has had to step down. Whether they gave it up voluntarily or they were inactive long enough for you to essentially usurp them, you are now the leader of your guild. Good stuff!
… now what?